This is done to ensure that we reduce the risk of spreading misinformation, hate speech, or other potentially harmful content
On Spotlight, where creators can submit creative and entertaining videos to share with the broader Snapchat community, all content is first reviewed automatically by artificial intelligence before gaining any distribution, and then human-reviewed and moderated before it can be viewed by more than 25 people.
We don’t always get it right the first time, which is why we redesign parts of Snapchat when they aren’t living up to our values. That’s what happened in 2017 when we discovered that one of our products, Stories, was making Snapchatters feel like they had to compete with celebrities and influencers for attention because content from celebrities and friends were combined in the same user interface. As a result of that observation, we decided to separate “social” content created by friends from “media” content created by celebrities to help reduce social comparison on our platform. Continue Reading